Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30
Free delivery on all orders over £30

We're on a mission to redefine wellness – finally centering our menstrual and hormonal health.

We're on a mission to redefine wellness – finally centering our menstrual and hormonal health.

Founder picture

A note from Hannah

Founder & CEO of Unfabled
Fed up of finding tampons next to pet food in the supermarket aisles, two years ago I decided I wanted to build a new kind of destination allowing people to find sustainable, non-toxic products to support their health and wellbeing. Based on my personal frustration that I had nowhere to go to find quality products to support my health, symptoms, and general wellbeing all in one place, I took matters into my own hands.

I quickly built a website, started selling products, and well, my experiment quickly became a real-life business.

Unfabled began evolving. We listened to members of our community, hearing their stories, and we knew we needed to do more. We began offering solutions for more symptoms, more categories – from sexual wellness, fertility, post-partum and menopause, to tailored care for conditions like PCOS and endometriosis. We’ve grown into a one-stop shop for all things menstrual and hormonal wellbeing, through each chapter of our lives.

Thank you for supporting our journey. Let’s write a new chapter in health & wellness together.

Much love,
Hannah xx

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A new kind of narrative
We’re writing a new chapter in health, empowering you to find the solutions you need to improve your wellbeing.
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Here for every body
Our platform is a safe and inclusive space for everyone to learn and discover, regardless of gender – men, that includes you, too!
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Planet-positive, non-toxic products
We carefully curate sustainable brands and champion products that are non-toxic and plastic-free. You’ll find no nasties for you or the planet on our platform.
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Personalised care, just for you
We know that everyone is different. That’s why we offer solutions tailored to you and your unique needs. 


Community science & clinical insights

Everything on our platform has been carefully curated using our trademark blend of community science and clinical expertise. Our team personally tests out and approves all the products we stock so we know they actually work for real people like you and me. We love getting product recommendations and feedback from our community, and use these insights to improve our quiz and expand our range of symptom solutions.


We also have Zoe, our Clinical Lead, in our team who works with us to provide medically validated content and insights into women's health. That means you can think of our platform as your friendly Whatsapp group, filled with personal product recommendations from people you can trust, but with none of the misinformation or confusion that comes from getting your health information through Dr Google or from random strangers on TikTok.

The faces behind Unfabled

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Hannah Samano
Founder & CEO
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Jasmine Liu
Head of Operations
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Lyndsey England
Brand Manager
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Hannah Giraudeau
Operations Executive
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Zoe Sever
Clinical Lead
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Charlotte Newing
B2B Partnerships Lead